No other force has determined the fate of corporations like technological disruption. Over the last few decades, giants like Apple, Amazon, Google and NVIDIA have emerged while once-household names like Xerox, Nokia, AOL and Blockbuster have disappeared or been reduced to shadows of their former selves.
With new forces like generative and agentic AI, quantum computing, and genetic engineering, the every business executive will have to deal with disruption in the foreseeable future.
The Z-Curve provides the means to understand the mechanisms of disruptions, why it so difficult for managers to recognize and act to prevent it them and, most importantly, what can be done to survive and thrive in the face of disruption.
“Essential reading for any executive who understands that the most important time to reinvent is while you are still at the top of your game.”
Jim Hagemann Snabe, Chairman, Siemens, former co-CEO, SAP
" The Z-Curve is a must-read for any market strategist.”
Dan Warmenhoven, former CEO, NetApp
“ The Z-Curve is the disruption book practitioners have been waiting for. ”
Rita McGrath, Columbia University Business School Professor
"A must-read for leaders
navigating change.”
Bruce Chizen, former CEO, Adobe
"The Z-Curve explains the practical but profoundly important things leaders can do to avoid falling victim to disruptions that will inevitably occur"
Dr Bobby Yerramilli-Rao
Chief Strategy Officer, Microsoft
Media & Events
June 12, 2026
Disruption & Strategy Workshop
Silicon Valley, CA
A deep-dive session for tech leaders on identifying and preventing market disruption before it occurs.
July 05, 2026
The Z-Curve Multi-City Tour
Madrid, Spain
Join Alberto for an evening of discussion, Q&A, and networking at the official Madrid book launch event.
August 18, 2026
Leadership in Flux Summit
New York, NY
A keynote presentation on survival strategies in the face of rapid AI-driven market transformation.
Alberto Torres
has lived and worked at the fault lines of technological change for over three decades. A computer science Ph.D. from Stanford University, he was a partner and founding member of McKinsey & Company’s Silicon Valley office, a senior executive at Nokia and Hewlett-Packard, CEO of venture-backed and global consumer businesses, and a board member at public and private companies. Today, he is a consultant, coach, a member of the International Advisory Board at Adobe, and an adjunct professor at IE Business School.
Get in Touch
Have questions about the book or collaborations? Reach out to Alberto Torres directly.